Interviews & focus groups

Recordings in, structured and citable analysis out, for one session or a whole study. Survey open-ends live on the same platform.

See where this sits on the study spine โ†’

Pillar 01

Interviews & focus groups

Recordings in, structured and citable analysis out, for one session or a whole study.

Perfect Transcription

Convert audio & video to text with industry-leading accuracy in any language. Our model handles technical jargon, accents, and overlapping speech with precision.

  • Speaker separation
  • Time-stamped exports
  • Multi-language support
T
00:03 - 00:10 | Thomas
What do you usually look for in luxury cosmetics packaging?
S
00:11 - 00:15 | Sarah
Honestly, it should look nice on my shelf, but if it's hard to open or messy, I won't buy it again.
T
00:16 - 00:22 | Thomas
So would you say functionality outweighs aesthetics when you're making a purchase?
Live Demo

Experience Real-Time Sync

0:000:00

Speaker Identification

Automatically distinguish between different speakers in conversations. Filter insights by demographic, role, or specific participant.

  • Review and rename detected speakers before analysis runs
  • Speaker distribution charts showing who dominated the room
๐Ÿ‘ฉ
Sarah
Marketing Manager
Focus Group: Cosmetic Products and Sustainability
Age: 35FemaleMarried, 1 kid

Values high-quality packaging for premium products and observes trends in the cosmetics industry.

๐Ÿ‘จ
Thomas
Environmental Engineer
Focus Group: Cosmetic Products and Sustainability
Age: 28MaleSingle

Emphasizes the importance of sustainability and environmentally friendly packaging in the cosmetics industry.

The transcript stays editable

AI output you cannot correct is a liability. Fix a misheard product name, reassign a line to the right speaker, or translate a session, the analysis works from your corrected version, not the raw machine output.

  • Edit any line of the transcript
  • Translate a session and work in your own language
  • Automatic segmentation into topics, so you can navigate instead of scroll
  • Custom vocabulary for brand names and technical terms
SectionsAuto-detected
Warm-up & context00:00 โ€“ 04:12
Current routine04:12 โ€“ 15:38
Packaging & functionality15:38 โ€“ 27:05
Price sensitivity27:05 โ€“ 38:44
Wrap-up38:44 โ€“ 42:10

Analysed against your actual study

Attach your discussion guide, screener, and research objective before you run the analysis. The output answers the questions your study was designed to answer, rather than generic themes.

  • Upload discussion guides and screeners as context
  • State your research objective in your own words
  • Choose exactly which sessions go into an analysis
  • Set the output language independently of the language spoken
Research objective
Understand what stops sustainability-minded buyers from choosing premium cosmetics.
Attached context
Discussion guide.docx
Screener criteria.pdf
Uploaded documents are screened for prompt-injection attempts

Six analyses from one upload

One run produces six separate deliverables. Each appears as it finishes, so you can start reading the takeaways while the personas are still being built.

Concepts & opinions

Who said what about each concept you care about, with sentiment, laid out as a comparison table.

Key takeaways

The headline findings, backed by verbatim quotes and supporting tables.

Detailed analysis

A deeper narrative on each topic, evidence-linked throughout.

Analysis suggestions

Further lines of inquiry the data supports and you may not have considered.

Demographic insights

How the findings shift between segments in your sample.

Personas

Participant archetypes and demographic diagrams derived from what people actually said.

In-depth Analysis

Dive deep into specific topics with comprehensive analysis and structured insights from your research data.

Deep Analysis
Product Selection
Packaging & Functionality
Sustainability

Packaging Preferences

For luxury cosmetics, there's a balance between aesthetics and functionality. While high-quality packaging is expected, functionality often takes precedence.

AspectImportance
FunctionalityHigh
AestheticsMedium
"With a high-quality product, the packaging is very important to me. If I'm buying something expensive, I also want beautiful and premium packaging."
T6

Concept Analysis

Structured data extraction. Automatically map participant perspectives on key concepts (like Price, Packaging, or Sustainability) into clear comparison tables.

ConceptSarah F, 35Thomas M, 28
IngredientsCruelty-freeProduct dependent
PackagingHigh-quality feelingMinimal plastic
PriceQuality over costValue driven
Sample of a full comparison tableIncluded in Word and PDF exports

Multi-Interview Synthesis

Compare insights across multiple studies, sessions, or participant groups to identify broader patterns and trends that might be missed when analyzing interviews in isolation.

Focus Group 1
5 participants
Focus Group 2
6 participants
Expert Interviews
3 participants
User Testing
8 participants
Unified Analysis
22 participants

Custom Inquiry

Go beyond preset reports. Use our conversational AI to ask specific questions about your data lake and receive cited, evidence-backed answers instantly.

  • Ask against the finished analysis, or against the raw transcripts for verbatim precision
  • Every answer cited to the exact quote it came from
  • Answers come back in your language, whatever language was spoken
  • Threads are saved, so a line of inquiry can be picked up later
  • A deep-thinking mode for the questions that need more reasoning

Custom Inquiry

Ask anything about your data.

Pillar 02

Open-ended survey analysis

The same rigour applied to free-text survey questions: an AI-built codebook you control, every response classified, and results you can crosstab.

Code every response, not a sample

Upload a survey export and the platform detects the open-ended columns, proposes a hierarchical codebook, and tags every answer against it with sentiment. You keep editorial control of the frame throughout.

  • Parent codes with nested sub-codes, fully editable
  • Split, merge, and rename codes with automatic reclassification
  • Review mode with per-question approval
  • Crosstabs, correlations, and significance testing
Generated codebook1,240 responses
Price & value412 ยท 33%
Packaging268 ยท 22%
Scent151 ยท 12%
Ingredients96 ยท 8%
Shared foundations

Getting it out of the platform

Whatever you analysed, the last mile is the same: turn it into something a client can read, and control who sees it.

Word & PDF reports

The full analysis rendered into a formatted document, ready to circulate.

PowerPoint decks

The AI drafts an outline first. You edit it, choose the depth, a short snapshot, a full walkthrough, or a deep dive, and only then is the deck built.

Coded Excel

Survey responses with their codes attached and respondent IDs preserved, so it merges back into your dataset.

Interactive HTML report

A single self-contained file with filters and charts that a stakeholder can open without an account.

Share a dashboard, not a PDF

Send a client or stakeholder a read-only link to the live analysis. They open it in a browser with no account, no login, and no seat taken from your plan, and they can only read what you shared.

  • No account needed for the person receiving it
  • Consumes no seat on your subscription
  • Read-only by construction, only the sections you shared are reachable
Share link
app.semanticmap.com/share/8f2cโ€ฆa91d
Client can view the analysis
Client cannot edit or export
Revoke access at any time

Roles that match how teams work

Invite colleagues by email and give each one the access they need. Reviewers can read and comment on findings without being able to change them.

AdminManages the team, billing, and every project
EditorRuns analyses and edits results
ViewerReads results only, cannot alter the analysis

Security & compliance

Research data is somebody else's confidential information. The platform is built on that assumption.

  • Processed and hosted within the EU
  • Never used to train models
  • Encrypted in transit and at rest
  • Role-based access and signed DPAs available
  • Uploaded documents screened for prompt-injection attempts
  • Deletion and retention controls in your hands
What's next

Where the platform is going

Everything above is live today. Two capabilities are in active development, extending the platform in opposite directions, earlier, into designing the study, and deeper, into the recording itself.

In development

Design the study before the fieldwork

Think the approach through in a conversation and watch the paperwork take shape alongside it. Describe the brief, push back in plain language, and the documents are drafted and redrafted as you talk.

  • Proposal, discussion guide, and screener written out of the conversation
  • Discussion guides with timed sections and moderator probes
  • Revise by asking, each change reworks the whole document
In development

Analyse what is on screen, not only what is said

Upload a video today and it is transcribed and analysed through its audio. Next, the picture itself joins the analysis: ask about what happens on screen, and get a timeline of the moments worth watching.

  • Put questions to the video itself, not only to the transcript
  • A chronological timeline of on-screen moments, with timestamps
  • Gestures, reactions, objects shown, and screen shares, each categorised

Neither is available on any plan yet. If either one matters to how you work, tell us in a demo, it shapes what we finish first. See them on the study spine โ†’

Ready to modernize your research stack?