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Focus_Group_Beverage_Trends.mp3
54MB • 45min • English
Gen ZUSA
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How it works

The study spine

Design → Capture → Analyse → Deliver. Live steps ship today. Expanding and upcoming steps are marked on the same timeline, so the journey stays one story.

01

Design

Brief → proposal, guide, screener

In development
02

Capture

Audio & video in · speakers & timestamps out

Live · expanding
03

Analyse

Interviews for depth · surveys for scale

Live
04

Deliver

Exports and read-only client links

Live
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Works the way researchers do

From moderated groups and communities to segmentations and journeys, it understands your methods and responds to your tailored prompts.

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Research objective
"Identify the main barriers to adoption for Gen Z consumers."
Define your objective
Themes & Quotes
Price sensitivity
"

I think the pricing is a bit high for what you get...

"
S
Sarah12:34
Value perception
"

Compared to alternatives, it feels expensive.

"
S
Sarah12:48
Feature concerns
"

The setup process seems complicated at first.

"
M
Michael15:22
Trust & Security
"

I'm concerned about data privacy with cloud storage.

"
E
Emma18:15

Insights you can stand behind

Defensible themes and quotes, all traceable to source. Powered by highly accurate, time-coded transcripts with speaker ID.

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Private projects, no model training on your data, encryption in transit and at rest, EU hosting, and signed DPAs available.

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Trusted by research teams

SemanticMap transformed how we analyze user interviews. What used to take weeks now happens in hours, and the insights are more reliable.
Can Kaplan
Chief Executive Officer · Beautinda GmbH
Beautinda GmbH

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